A Wired.com report says that, fuelled by the iPad, several magazines are going directly into digital.“While some publishers eye the Apple iPad hopefully as way of migrating the print experience into a rich, multimedia domain as never before, others are already leaping over paper entirely to reach new readers with original digital publications.” says the report.
In one of the latest developments, Virgin (owned by Richard Branson) has announced plans to launch its first consumer magazine on the Apple tablet without a companion print (Kindle or web) edition. Called the Maverick magazine it include actual articles rather than promotions, Virgin says. Maverick will launch in the beginning of October
“By Branson’s logic, the publishers of print magazines cannot price their digital versions low enough, because they don’t want to compete with their higher-priced print editions,” whereas he can price his very low because he does not have the overheads of a print edition. The selling price for the Maverick has not been announced yet.
Wired.com
