Which one are you?

A Publishers Weekly report quoting results from a poll conducted by Random House/Zogby quotes:

• 11: % of people who enjoy reading books digitally
• 13: % of people under 30 open to reading books digitally
• 6: % of people over 65 open to reading books digitally
• 43: % of people who go into a bookstore looking for a specific book
• 77: % of people who make additional purchases when looking for a specific book
• 52: % of people whose book purchases are swayed by cover art
• 49: % of people whose book purchases are swayed by reviews
• 60: % of people whose book purchases are swayed by recommendations from friends or family
• 35: % of people who have been swayed to purchase a book because of a cover quote
• 86: % of people who seek out books by authors they like
• 49: % of people who shop at indies as well as at chains and online
• 9: % of people who usually shop at indies

Publishers Weekly