We all know about the Cannes film festivals with the stardust and red carpets, but did you know about the Cannes Lions? The Cannes Lions 2008, 55th International Advertising Festival was held from the 15th to the 21st of June. We have been told that this is generally regarded as the Olympics of the advertising world. So, why are we telling you this? Because the advertisement Saatchi & Saatchi, Petaling Jaya designed for Silverfish Books has just won the Gold in the Outdoor Lion category. Ta-daaa!
You can see the winning entries at Silverfish Books (some of you already have) or at this website: http://www.canneslions.com/winners/outdoor/win_2_1.htm
The creative director of Saatchi & Saatchi, Petaling Jaya is Adrian Miller. Sounds familiar? It should. He wrote the short story News in Silverfish New Writing 5 and who was the Creative Director behind the cover design for the book. Adrian just came back from Cannes (after a well-deserved week's holiday in Paris) and is bubbling with excitement. You would too if you won a 'gold' at the Olympics, wouldn't you? The Grand Prix next, Adrian?
Interestingly, Malaysian advertising companies won 11 awards, three of them gold, at Cannes this year.
Cannes Lions
Adoi
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