James Hall reports in The Telegraph that WH Smith, the stationary retailer that operates 40 stores within various Los Angeles' LAX airport terminals, has discovered a massive bestseller that has netted annual sales of nearly GBP 4 million. Its called beef jerky, a salty dried-meat snack.
WH Smith noticed that one of the biggest selling items at these airport stores was beef jerky, bought mostly by Japanese customers.
This was what was happening: '... beef is very popular in Japan. However it was also very rare and very expensive. Japanese customers were therefore stocking up on beef jerky at the airport, rehydrating it for days when they got home, and using it in traditional beef dishes.'
'Sensing a great business opportunity WH Smith stocked up on beef jerky in every store near an Asia-bound departure lounge.'
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