Friday, March 14, 2008

A new way of marketing books

A Times Online report says that Random House is experimenting with a new way of marketing books: the book trailer. Readers struggling to choose their next book can now view book trailers (currently released for three new Random House titles and available online) before making a purchasing decision.

The report says: 'The 90-second trailers were made by students of the National Film & Television School (NFTS) as part of the Book Video Awards, a new initiative between the NFTS, Random House, The Bookseller and Play.com.'

The three books featured are Small
World
by Matt Beaumont (Bantam), Monsters of Templeton by Lauren Groff (Heinemann), and The Outcast by Sadie Jones (Chatto). All three trailers can be seen at the Random House website, Play.com, YouTube and other viral sites.

This video is my favourite. But I am not sure if I am going to allow my book buying decisions to be made by a trailer. Though admittedly more non-readers could be turned on if the trailers are interesting enough. (Suggest you down load it completely first and then watch it through.)

Times Online