Friday, March 14, 2008

A new way of marketing books

A Times Online report says that Random House is experimenting with a new way of marketing books: the book trailer. Readers struggling to choose their next book can now view book trailers (currently released for three new Random House titles and available online) before making a purchasing decision.

The report says: 'The 90-second trailers were made by students of the National Film & Television School (NFTS) as part of the Book Video Awards, a new initiative between the NFTS, Random House, The Bookseller and Play.com.'

The three books featured are Small
World
by Matt Beaumont (Bantam), Monsters of Templeton by Lauren Groff (Heinemann), and The Outcast by Sadie Jones (Chatto). All three trailers can be seen at the Random House website, Play.com, YouTube and other viral sites.

This video is my favourite. But I am not sure if I am going to allow my book buying decisions to be made by a trailer. Though admittedly more non-readers could be turned on if the trailers are interesting enough. (Suggest you down load it completely first and then watch it through.)

Times Online

3 comments:

  1. i love the idea. peter carey has one for his new book although it isn't as swish as you'd imagine for such a prominent author.

    btw the name "book trailer" has been copyrighted and cannot be used by sny publisher (at least in the US) than circle of seven productions

    mind you, the phrase "freedom of speech" has also been copyrighted by someone trying to prove a point

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  2. That's a great idea. Even though the authors of the really good books won't have the money to do such thing.

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  3. baananit - i'm not so sure. amir muhammad made a really good one for "new malaysian essays 1" and several of the malay novelists have trailers out for their books. in these youtube days the technology isn't so inaccessible

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