A Reuters
report in September last year (which we reported in this
column) said, "Wal-Mart Stores Inc will no longer sell
Amazon.com Inc's Kindle eReaders and tablets, severing its
relationship with a major competitor." We predicted Walmart would
introduce their own gadget and give it away free to replace that
trojan horse. What's happening now is that they have developed an
app for the iPhone as a free download.
While Walmart is almost a half-trillion dollar company with annual
revenues of $466
billion for its fiscal year 2013, which ended January 31, its
online sales revenue is only 9 billion dollars compared to 61 billion
for Amazon. Walmart want's to compete and win.
"Walmart is a technology company. Let’s just put that out there
right now. The company has crushed all competitors through its
mastery of supply-chain logistics and inventory management, which
above all are engineering problems," says a recent Wired
report.
In August last year, Reuters reported that Wal-Mart Stores Inc was testing
a system at a Walmart supercenter in Rogers, Arkansas, near
the company's headquarters that would allow shoppers to scan items
using their iPhones and then pay at a self-checkout counter, a move
to trim checkout times and costs for retailers.
The latest news is that Walmart's app-based self-checkout is
available in more than 200 stores in the US, Wired says, "When you
open Walmart’s location-aware main app in a store that has iPhone
self-checkout, the so-called “Scan & Go” option becomes
available. You scan the barcodes on items as you put them in your
(physical) shopping cart, and the app keeps a running total. When
you’re done, you go to a standard self-checkout station and choose
the “mobile” option on the terminal next to the card swiper. A QR
code appears on the screen. Scan the code with your phone, and the
app transfers over the contents of your (virtual) shopping cart. Pay
as usual, and you’re done." (Watch the Walmart video.)
Yes, anyone who gives Amazon some competition deserves our support.