Wednesday, October 31, 2012

The book industry is adapting

 
A new report in The Atlantic by Peter Osnos entitled Ignore the Doomsayers: The Book Industry Is Actually Adapting Well says that,  “Numbers show that the publishing industry is handling the rise of e-readers better than what folk knowledge might suggest,” and that, “For all the complexities that publishing faces, the notion that books are somehow less of a factor in the cultural or information ecosystem of our time doesn't hold up to the evidence.”

According to Publishers Weekly in a story titled A Solid Six Months for Trade Sales, “Sales of adult and children’s trade titles rose 13.8% (in the US) in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Total industry sales rose 4.4%, to $5.79 billion, at the 1,186 publishers that report revenue to AAP.”

Back to the first story, there’s this interesting bit vis-a-vis Amazon, Apple, Google, and Microsoft, “Instead of the competition among traditional booksellers for the attention of readers that was for so long the way books were sold, publishers now must confront the immense power and reach of tech giants and adapt to their influence. These companies are so much larger than even the biggest of publishers that accommodating their demands on price and promotion is a formidable task and is the reason why it looks (and often feels) that publishers are on the defensive.”

Could this be one of the reasons for the Penguin-Random House merger? (See story above.)