Tuesday, November 01, 2011
Frankfurt notes
From Publishing Perspectives
"Start making everything you have as sharable and findable as possible; then people can talk about it. Then, if you are really awesome they may have a conversation with you.” Mitch Joel, keynote speaker at Tools of Change Frankfurt conference. Publishers Need to Engage With the Mobile Consumer.
... the rapidly aging population should present publishers with opportunities to sell to “those book-loving baby boomers who finally have the time to read.” Nielsen Reports Print Book Sales in Decline.
“We found out that the car manufacturers are in a similar situation as us,” explained Frankfurt Book Fair Director Juergen Boos. “As we go from print to digital publishing, the auto industry is experience similar disruption as they move from the petrol to electronic engine. We want to learn from their transformation, from their problem solving processes.” Driving Into the Future.
“There is an increasingly diverse media out there—things like Angry Birds.” Global Ranking: International CEO Panel at Frankfurt.
“Some years back I unthinkingly gave my support to the removal of all restrictions on the retail pricing of books. It was in retrospect a dreadful mistake. At one stroke the British publishing industry delivered itself into the hands of the mass-marketeers—and a death blow to the beleaguered independent bookseller.” Le Carré: Death Blow to Indie Booksellers.
His experience with foreign publishers has taught him that, “it’s better to go with small publishers who are truly dedicated.” Icelandic Author Sjón on Myths and Crackpot Theories.
“Man is a narrative animal.” Icelandic Author Sjón on Myths and Crackpot Theories.