This book video is awesome

This has to be the best video to promote reading I have seen. Commissioned by the New Zealand Book Council (a not-for-profit organization that serves to promote more reading, foster a love of books and promote New Zealand authors) and produced by Anderson M Studio, this two-minute animation has won two Film Craft Lions awards at the Cannes Lions International Advertising Festival.

This is not computer generated work. It uses paper cutting -- cutouts and pop-ups -- and stop-motion animation. It is superb. Just watch it. The video is called Going West by New Zealand author Maurice Gee.

The New Zealand Book Ccoincils’s mission statement reads: “Bringing books and people together. Like no other human activity, reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Readingcan entertain, challenge and educate. We believe that reading can transform people’s lives.”

Doing a darn good job, I must say. Congratulations.

Publishing Perspectives