So who says reading is dead?

For the whole of the first year, from August 2008 to August 2009, games were the number one category of downloads on the iPhone every month according to analytics firm, Flurry. But in September, games apps were overtaken by book apps for the first time. And, in the last four months, book apps have exceeded the popularity of games apps. In October one in five apps produced for the iPhone have been books.

Flurry predicts that Apple could take over the market from the Amazon Kindle, as more and more book publishers continue to produce books for the AppStore, even though the iPhone display is two inch smaller than the Kindle's. It could be even more worrying for Amazon if rumours of the Apple tablet turn out to be true.

Flurry's research, entitled the Pulse Report, also found that iPhone 'addicts' utilised their apps more than three times a day and in excess of 100 times a month,over ten times more than the average. Flurry's sample size was over 2,500 applications and 40 million consumers. The survey looked at usage patterns across Apple (iPhone and iPod Touch), Blackberry, JavaME and Google Android.

Flurry